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Thrive Themes vs ClickFunnels (2021): Which is Best for Building Sales Funnels?

For any entrepreneur who wants their business to thrive in the competitive online marketing landscape, having an effective sales funnel is crucial. You can easily achieve this through tools like Thrive Themes and ClickFunnels.

The main difference between the two is that ClickFunnels is an all-in-one funnel builder that allows you to integrate all the steps in your sales funnel into one platform. Meanwhile, Thrive Themes offers a collection of conversion-focused plugins and themes for WordPress. The platform covers everything from page builders, landing page templates, and more.

While Thrive Themes isn’t marketed as a funnel-building solution, you can use it to create most of the sales funnels built using ClickFunnels.

How do you know which one is best for you? Let’s dive in and take a look at the difference between the two platforms, including their built-in features, functionality, and price.

Thrive Themes vs ClickFunnels Comparison Chart

PlatformThrive ThemesClickFunnels
 This image has an empty alt attribute; its file name is thrive-themes.jpgThis image has an empty alt attribute; its file name is clickfunnels.jpg

PriceCheck Price at Thrive ThemesCheck Price at ClickFunnels
WordPress Integrationβœ”οΈβœ”οΈ
Complete WordPress Compatibilityβœ”οΈβŒ
Drag & Drop Page Editorβœ”οΈβœ”οΈ
Mobile Responsive Pagesβœ”οΈβœ”οΈ
Build Pages From Scratchβœ”οΈβŒ
Page Templatesβœ”οΈβœ”οΈ
On-Page Payment System IntegrationβŒβœ”οΈ
Complete Funnel ViewβŒβœ”οΈ
A/B Testing for Headlines, Opt-In Forms, and Pagesβœ”οΈβœ”οΈ
Conversion Tracking on PaymentsβŒβœ”οΈ

Core Features

While Thrive Themes has the essential features you need to build a fully functional sales funnel, it lacks several of ClickFunnel’s premium features.

ClickFunnels, seen above, is predominantly a sales funnel builder.

Compared to Thrive Themes, ClickFunnels is predominantly a funnel builder, and it has several features that are absent from Thrive Themes. On-page payment integration, built-in plain text email responder, and built-in AutoResponder (for ClickFunnels Platinum members) are some of these features.

Additionally, ClickFunnels’ complete funnel view allows its users to monitor conversions from step to step. This gives users the ability to monitor the percentage of people arriving on their landing page and moving on to the next page down the funnel.

Having an overall view of your funnel and its conversion percentages is crucial to determine which steps of the funnel needs improvement.

While the aforementioned features are absent from Thrive Themes, both platforms allow split testing for headlines, lightboxes/opt-in forms, and pages. This gives users a good look at which variations drive higher conversions.

Countdown timers and evergreen countdown timers are also features that are present on both platforms.

Customer Support

ClickFunnels and Thrive Themes both offer impressive customer support for their members.

Thrive Themes, seen above, has a well-indexed library of tutorials.

ClickFunnels and Thrive Themes offer equally impressive customer support. The teams behind both platforms respond to inquiries in a few hours. If you’re new to funnel building, you’ll find each platform’s library of tutorials, guides, and webinars quite useful.

Thrive Themes caters well to those who prefer detailed tutorials on individual features of the platform. Thrive Membership subscribers will find it easier to get answers to their questions with the platform’s well-indexed tutorials.

ClickFunnels provide live webinars and pre-recorded webinars, as well as direct customer support inquiries to walk users through different features of the platform. Unfortunately, it does take a while to sift through their existing content.

Both platforms offer unlimited updates and feature improvements, unlimited customer support, and 30-day money back guarantee. ClickFunnels does offer the advantage of a 14-day free trial, so you can tell if the platform will be a good fit for you before you even subscribe for a membership.

Plans and Pricing 

ClickFunnels offers both a standard and premium membership plan. Meanwhile, Thrive Themes offer a standard membership option and a Thrive Agency option for freelancers and agencies.

Thrive Themes (left) is a budget-friendly alternative to ClickFunnels (right).

Thrive Themes has one standard membership plan with yearly and quarterly payment options. If you choose to pay annually, the membership is priced at $19/month or $228/year. This is the best possible price that Thrive Themes offers as it allows you to save up to 36% off on their quarterly billing option priced at $30/mo.

The platform’s membership plan gives you access to all of their plugins, and you can use these on up to 25 sites.

Freelancers and agencies building sites for clients can opt for the Thrive Agency membership plan, which allows users access to all of their plugins on 50 client sites. This membership plan is priced at $49/month billed annually and $69/month billed quarterly.

On the other hand, ClickFunnels offers a standard membership plan priced at $97/mo and a Platinum membership plan priced at $297/mo. You can view the inclusions for each option in the table below:

ClickFunnelsClickFunnels Platinum
20 FunnelsUnlimited Funnels
1000 PagesUnlimited Pages
1 Sub User3 Sub Users
3 Payment Gateways9 Payment Gateways
3 Domains9 Domains

ClickFunnels Platinum membership also includes priority chat support, additional training & courses, Weekly Peer Review Hackathons (step-by-step funnel building guidance), and unlimited follow-up funnels.


ClickFunnels is a better option for building solid sales funnels despite its steep price point, while Thrive Themes is a great budget-friendly alternative.


Best for those who want to invest in premium features

Thrive Themes

Best for those looking for a budget-friendly alternative

The all-in-one principle behind ClickFunnels makes it a better option for building fully functional sales funnels with features that you won’t get from a Thrive Themes membership. The only downside is the steep price point of each ClickFunnel membership plan. Its standard plan is over 5x more costly than that of Thrive Themes. For a fraction of the price, you can build a sales funnel with Thrive Themes, albeit without the premium features of ClickFunnels.


πŸ“Œ Do you need a website for ClickFunnels?

No. Entrepreneurs can use ClickFunnels in place of a regular website to sell their products or services. Its purpose is to provide more value than what business owners would get from a regular website.

πŸ“Œ Is ClickFunnels worth the money?

Yes, Clickfunnels is worth the investment. Building a sales funnel would take several weeks and even months to complete. Now, ClickFunnels makes it easy to build a sales funnel that’s proven to increase your conversion rates and boost sales.

πŸ“Œ What is Thrive Themes used for?

Thrive Themes is used to optimize WordPress sites for better conversions with a collection of templates and plugins.

πŸ“Œ Is Thrive Themes a good alternative to ClickFunnels?

Yes, Thrive Themes is a great budget-friendly alternative to ClickFunnels. It allows you to build conversion-optimized sales funnels right inside of WordPress at a significantly lower price point.

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Iris Ginez