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Mangools vs SEMrush (2021): Which SEO Tool Suite Is The Best Fit For You?

SEO tool suites have quickly become one of the most important resources in any marketer’s digital arsenal. It’s a much-needed asset for freelancers and business owners alike as it helps acquire targeted, live leads. SEO also helps with rankings in major search engines, conduct on-page auditing of a website, research valuable keywords to target and analyze your competitors’ strategies. All in all, good SEO implementation is an investment on its own and can be a driving force to help your career or business succeed.

Luckily, there are lots of SEO tool suites to choose from. Two of our top SEO tool suite picks are Mangools and SEMrush. Both offer various insights and unique features that can help you stay on top of your market, algorithms, and competitors. Today, we’re comparing the two to see which one’s the best fit for your needs. That said, let’s dive right in!

Mangools vs SEMrush Comparison Chart

PriceCheck Price at Mangools.comCheck Price at SEMrush
FeaturesSERP checker, Competitor Analysis, Dashboard, Keyword Research Tools, Keyword Tracking, Link Management, Localization, Mobile Keywords, Rank TrackingAuditing, Competitor Analysis, Content Management, Dashboard, Keyword Research Tools, Keyword Tracking, Link Management, Localization, Mobile Keywords, Rank Tracking, Revenue Management, User Management 
Main DemographicBloggers, Business Owners, Agencies, SEO Professionals, Digital Marketers, Content Creators, SEO NewbiesDigital Marketers, SEO and SEM Specialists, Content Marketers, Social Media Marketers,
Bloggers, Business Owners, Agencies, Content Creators, Freelancers, Agencies, Enterprises
Browser ExtensionFirefox, ChromeFirefox, Chrome
Google Analytics Integration?NoYes
Other IntegrationsN/AWordPress, Trello, HubSpot CRM, Facebook, Gmail, Google Ads, Google Calendar, Google Sheets, LinkedIn, Adverity, Bitium, Data Virtuality, Datorama, GuinRank, Twitter, Whatagraph, Yext
Support OptionsEmail, Live SupportPhone, Email, Live Support, Training
Languages SupportedEnglishEnglish, Chinese, Dutch, French, Italian, Portuguese, Russian, Spanish
Free Trial?Yes (10 days)Yes (7 days)

User Interface

Mangools’ has a more user-friendly interface that is easy to understand and is very intuitive for beginners and experienced users alike.

One of Mangools’ tools, the KWFinder, offers a good mix of simple and advanced data

Mangools has been dubbed as the best user-friendly SEO tool suite available in the market to date. The simple but versatile interface provides a lot of functionality and data that allows both beginners and professionals to cover everything from keyword research through competitor analysis to rank tracking and even spying on a competitor’s backlinks. Even though Mangools has a limited toolset compared to SEMrush, all their available tools are extensive, seamless, and accurate, making it one of the best SEO tool suite choices for beginners.

SEMrush displays all its features in one go which can be a bit daunting for beginners but is very informative for experienced and professional SEO tool users.

SEMrush has a large pool of features and solutions that are backed by a ton of index of keywords, backlinks, and ad copy, making them a popular and trusted marketing tool for intermediate to experienced SEO users. Though very straightforward, SEMrush’s dashboard can be a bit intimidating to first-time users as there are almost 40+ tools for each facet of every SEO interest. This includes position tracking, periodic site audit, backlink auditing, brand monitoring, competitive analysis, content marketing, PPC, and more. To balance this out, SEMrush offers training and tutorial sessions so users can make the most out of the powerful software.


SEMrush offers 40+ tools and reports to help SEOs find the best solution to every digital marketing need while Mangools offers 5 tools that take the heavy lifting out of any SEO equation.

The software tools available on SEMrush are categorized into six different toolkits: SEO Toolkit, Advertising Toolkit, Content Marketing Toolkit, Competitive Research Toolkit, Social Media Toolkit, and Management Toolkit.

There’s no doubt that SEMrush is a powerful all-in-one SEO platform. It’s one of the most popular SEO software in the market, and even more so now that they have taken off the beta tag for many of their ingenious features. It’s a very expansive tool that can cover almost every facet of any digital marketing strategy, allowing SEOs to optimize their website and overall deliver a great experience so they can rank better.

As a matter of fact, combing through all the available features in SEMrush would take at least a full day of exploring! So, for the sake of brevity, we’ve hand-picked some of the key features and tools that are used the most often.

A snapshot of SEMrush’s Keyword Magic Tool. This tool has a research database of 19.8 billion keywords and over 20 million data-driven variations – everything an SEO needs to build a robust keyword master list.

First stop, Keyword Research Tools. SEMrush features a variety of tools that can help users research keywords and blog article topics. There’s the Keyword Magic tool which has over two million keywords in its database and can help with long-tail keywords, the average monthly volume of searches, CPCs, number of SERP features, and many more. Additionally, this tool was awarded as the winner of PubCon’s Best Digital Tool in 2019.

Another tool in this suite is the Position Tracking Tool, which helps track specific keywords of your choosing. You get weekly updates on your rankings and your competitors’ and it can also show all the various SERP features the keyword is affecting. There’s also the Keyword Analyzer tool, which allows users to explore up to a thousand selected keywords of your choice, and the Organic Traffic Insights tool which allows users to integrate both their Google Analytics and Google Search Console data into one dashboard.

Other notable tools are the Topic Research tool, the Keyword Gap tool, and Domain Overview tool — a few amongst the smorgasbord of keyword tools that can help you learn a lot about your own website, the organic keywords you need in order to rank, and even the keywords that are performing very strongly for your site that you were not previously aware of.

A snapshot of SEMrush’s Site Audit Tool. This tool can perform a comprehensive technical SEO audit, find and fix on-site issues, and improve your Google rankings

Next stop, the Website Review Tools. These tools generally help with the data and metrics for how well your website and website copy is performing. One notable tool in this suite is the Site Audit tool. This tool helps with checking your keywords, your competitors’ keywords, and the amount of traffic you’re bringing in, all the while running a site audit in SEMrush to check for any problems currently occurring with your site that may hinder its performance. There’s also the Backlinks Analytics tool which can help with the improvement of the quality of the pages the search engines are displaying. With this tool, you can review the total backlinks of your or your competitors’ website to see which pages are being linked to, where those links are coming from, and how your total backlinks are growing over time.

There’s still a ton of other tool suites we haven’t covered here like Social Media Management, Local SEO, Content Marketing, Market Analysis, Competitor Analysis, Paid Advertising, PPC Keyword Research, and more. But all in all, SEMrush offers a very comprehensive SEO software to beginners and professionals alike. While the tools and features can be a bit overwhelming for someone inexperienced with the platform, it’s a powerhouse in its merit and an SEO software that can help you with almost everything for your business.

A snapshot of Mangools’ SERP Checker which provides detailed metrics of each ranking website, intensive SERP features, and SERP preview.

Mangools offers a good mix of simple and advanced data for both newbies and experienced SEO users to work with. They offer 5 different SEO tools namely the KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for Rank Tracking, LinkMiner for link tracking, and SiteProfiler for SEO metrics and insights.

KWFinder is the most popular out of the five. This keyword research tool helps SEOs see competitors’ rankings for the top keywords and find keyword ideas with historical search volumes and trends. The SERPChecker, meanwhile, features search results for more than 50k locations, allowing SEOs to optimize the content on their websites and get more live and organic traffic. The SERP Watcher provides the ranking so users can see how their website performs in SERP. It features a Performance Index based on the current keyword positions and their search volumes as well as a detailed SERP preview with authority metrics and SERP features that influence the click-through rate.

A snapshot of Mangools’ Site Profiler which features a streamlined approach, eye-catching color coding, and intuitive dashboard.

LinkMiner evaluates the SEO power of backlinks with the Link Strength based on well-established metrics such as Citation Flow, Trust Flow, and others. They currently have 9.5 trillion backlinks in their database and a whopping 2.5 trillion unique URLs crawled. Last but not the least, the SiteProfiler provides all the essential SEO metrics & insights under one roof. This all-in-one SEO tool can help identify content that generates traffic, spot the most popular content of your competitors, and can point you in the right direction when looking for new blogging ideas or link building opportunities.

All in all, each tool is dedicated to providing data in an understandable form and the functionality is self-explanatory right from the beginning. Mangools provides impressive and extensive SEO data even with just 5 tools.

Pricing Tiers

Mangools is a great budget suite, while SEMrush offers a significantly higher price point due to its extensive features.

Mangools’ pricing when billed annually.

Mangools is the best SEO tool that fills the gap between the free tools and premium tools. Since most of the Premium SEO tools have their base prices starting around the $100 range, Mangools is definitely the budget-friendly SEO tool suite option. They have 3 plans: the Basic plan which is great for beginners, the Premium plan which is great for professional bloggers or affiliate marketers, and the Agency plan which is great for freelance SEOs or agencies — all with annual payment options, which can give users as much as 40% in savings. The difference between the three plans is the number of credits you get to use each tool. These credits refresh every 24 hours and can be used on each SEO tool to look up keywords, look at the SERPs for any market, and more.

Mangools offers a free 10-day trial for users wanting to explore the tools before subscribing. It’s a no-strings-attached arrangement since credit card information is not needed when you create an account. Additionally, they have a 48-hour money-back guarantee, which is pretty neat if you ask us. Overall, Mangools has a much more affordable price point compared to its competitors, making it the bang-for-your-buck SEO tool, especially for beginner SEOs.

SEMrush’s pricing when billed annually.

SEMrush’s starting price point is a bit steep compared to Mangools. They have three main tiers: Pro Plan, Guru Plan, and Business Plan. There’s also an option to pay annually, which can give users about 16% in savings. The main differences between the plans include the number of reports you can run per day, the number of keywords you can track per month, access to content marketing tools, and access to historical data. SEMrush also offers custom solutions for businesses with special marketing needs. These include custom keyword databases, custom limits, on-site training, and other add-on features upon request.

The good news is, they offer a free premium 7-day trial (either Pro or Guru) so you can explore and find out which plan will best suit your needs. All in all, SEMrush is a good-value-for-money SEO tool suite, considering all the extensive features, data, and tools you can squeeze out of this software.

Customer Support

Both Mangools and SEMrush offer exceptional customer service and live support.

Resources for learning about SEO on Mangools (left) and SEMrush (right).

Mangools offer two channels of customer support: email and live chat. Based on almost all reviews, their customer service is absolutely outstanding. The live chat is always available and they provide accurate and fast answers, even for complicated and technical questions.

SEMrush tends to be quite complex compared to Mangools, so the availability and accessibility of customer support is definitely a factor here. The good news is that users get three channels of customer support with SEMrush: phone, email, and chat. One key thing to note though is the visibility of the “contact support” options. It’s a bit hidden compared to Mangools’ visible live chat support but nonetheless, they provide excellent customer support.

Additionally, Mangools and SEMrush share extensive resources on their respective websites. Mangools has a knowledge-sharing platform and an SEO blog, while SEMrush has a blog, a news center, various ebooks, webinars, a marketing podcast, and even a SEMrush Academy with SEO courses and certifications. Both spaces offer this free information for any type of registered users, with no strings attached.


Mangools is a great, value-for-money SEO tool suite for beginners while SEMrush is a comprehensive marketing software bundled into one uber-powerful tool suite.


Great for beginners and the best budget SEO suite for freelancers and small enterprises.


Solid all-in-one SEO software for freelancers and small to mid-sized business users.

For beginner SEO users and users with a tighter budget, the best SEO tool suite is Mangools. At a lower starting price compared to almost all the available SEO tool suites in the market, you get access to 5 SEO tools for the price of one. It has a user-friendly interface and all the tools are dedicated to serving you with detailed information for all your SEO work.

However, if you’re an SEO expert or someone looking to learn more about the SEO ropes, SEMrush is the better choice. It’s an extremely comprehensive tool suite that provides a ton of information and metrics available for anyone looking to optimize their website and learn more information about their competitors.

Choosing the best SEO tool suite really depends on your needs. Mangools and SEMrush are both winners in their own leagues — both offering different features while providing extensive SEO information for every budget and digital marketing niche.


📌 What is Mangools?

Mangools is an SEO tool suite with five powerful and user-friendly SEO tools: KWFinder (keyword research tool), SERPChecker (SERP analysis tool), SERPWatcher (keyword rank tracking tool), LinkMiner (backlink analysis tool) and SiteProfiler (SEO website analysis tool).

📌 Is SEMrush free?

SEMrush offers a free premium 7-day trial (either Pro or Guru) so you can explore and find out which plan will best suit your needs.

đź“Ś Which is best free SEO tool?

Choosing the best SEO tool suite really depends on your needs. Mangools and SEMrush are both winners in their own leagues — both offering different features while providing extensive SEO information for every budget and digital marketing niche.

📌 What is KWFinder?

KWFinder is the most popular out of the five SEO tools of Mangools. This keyword research tool helps SEOs see competitors’ rankings for the top keywords and find keyword ideas with historical search volumes and trends.

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Erika Reyes