WinkBed and Helix are two of the most popular bed-in-a-box mattress manufacturers in the market today. They have a lot of similarities—both of them were established in 2015, and they both offer luxury hybrid mattresses. However, they still have distinct features that make one the better choice than the other. If you are looking to get a hybrid mattress, which company do you go with? Below, we compare their most popular mattresses—The WinkBed and the Helix Midnight—to find out which one is right for you.
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WinkBed vs Helix Comparison Chart
Construction
The WinkBed and Helix Midnight Luxe are available in twin, twin XL, full, queen, king and California king sizes.

When it comes to construction, the two mattresses are multi-layered, but with different materials. However, they are both hybrid mattresses that use individually wrapped pocketed coils for support with foam tops.
The WinkBed is a 13.5-inch luxury mattress that has a top EuroTop layer with gel-infused foam to help with cooling. Just below that is the SupportCell foam that acts as a transition layer. For support, the mattress has 8-inch individually wrapped pocketed coils that act independent of each other to support various parts of the body. At the very bottom is the base layer made of 1-inch polyfoam. The mattress is covered with Tencel fabric.
The Helix Midnight Luxe is a 6-layer mattress with a thickness of 14 inches. You have the option of choosing between Tencel fabric or an upgraded GlacioTex cooling cover. The first layer is a made of pressure relieving memory foam and just below that is a Gel Visco layer for added comfort and pressure relief. The third layer is a transition foam layer and the support layer is made up of 8-inch individually wrapped pocketed coils. Below is a 1-inch high density foam.
Feel
Having the ability to choose your firmness level gives the WinkBed an advantage over the Helix Midnight Luxe.

With the WinkBed, you are given the option of choosing your desired firmness. You can choose from soft, luxury firm, firm and plus. Soft is best for side sleepers and this option allows you to sink into your bed as opposed to sleeping on top of the bed. The Luxury Firm option is the middle ground, and it’s best for those that sleep in different positions. For those that exclusively sleep on their back, the Firm option is recommended, and if you are on the heavier side, the Plus version is ideal as it can offer the best support for your weight.
The Helix Midnight Luxe has a medium feel or firmness. It’s a good all-rounder that can be used by stomach, back and side sleepers, much like the Luxury Firm option of the WinkBed. However, if you want something softer or more firm, you can take the Sleep Quiz offered on the site to help you pick which mattress is right for you.
Performance
The WinkBed offers better edge support, while the Helix Midnight Luxe minimizes motion transfer; for everything else, they perform similarly.

- Motion Transfer – The Helix Midnight Luxe has the advantage here due to having an additional layer that can absorb movement and minimize motion transfer. In all honesty, though, the difference is not that big, but if we had to pick a winner, the Helix Midnight Luxe definitely performs better here.
- Temperature – In this area, the two mattresses perform similarly due to how they are designed. They are both hybrid mattresses with coils for support, and the coils allow for excellent air flow. On top of that, they both use foams with cooling features on the upper layers.
- Off-Gassing – Since both of these mattresses come vacuum sealed in a box, they will emit a chemical smell for the first few days. The smell is not bad for your health, but it can be annoying, and in some cases, can cause nausea. Just air them out for a couple of days, and the smell should be gone.
- Edge Support – While they have similar overall designs, the WinkBed offers better edge support. You can sit at the edges and you won’t fall or slide off easily. Performance here is close, but ultimately, the WinkBed is the winner.
- Durability – The WinkBed and Helix Midnight Luxe should both be durable, and they will last a long time. However, the fewer layers of the WinkBed, as well as their longer warranty period, give them an edge.
- Noise – Even though they have pocketed coils for support, they don’t creak or squeak even when jumping on the mattresses.
Warranty & Sleep Trial
WinkBeds offers a longer warranty and sleep trial period than Helix.

The WinkBed comes with a full lifetime warranty while the Helix Midnight Luxe has a 15-year warranty. Helix’s 15-year warranty is very good, but compared to WinkBeds’ offer of full lifetime warranty for their mattresses, it’s obvious who the winner is.
As for their sleep trials, WinkBeds gives you 120 nights to decide whether you want to keep or return their mattress. You can also return the mattress for a similar model with a different firmness level. The company offers free shipping and returns within the US.
On the other hand, Helix offers a 100-night trial. It’s less than the 120 nights offered by WinkBeds, but that time period is more than enough to determine if you want to keep or return the mattress. Similar to WinkBeds, Helix offers free shipping within the US.
Verdict
Due to having a more affordable price and longer warranty and sleep trial, we recommend the The WinkBed over the Helix Midnight Luxe.
The WinkBed

Helix Midnight Luxe

If you are choosing between these two luxury hybrid mattresses, our recommendation is to go with The WinkBed over the Helix Midnight Luxe. The WinkBed has a more affordable price, you can choose the firmness level to your preference, it has a longer warranty period and you can try it for 120 nights before deciding if you want to keep it. Across the board, The WinkBed is simply better than the Helix Midnight Luxe.
FAQs
No, WinkBeds’ Luxury Firm mattresses are exactly in the middle of the firmness scale. They aren’t too soft and they aren’t too firm.
Helix mattresses can easily last 7-10 years, which is the average time period most mattresses are usable. The company offers a 15-year warranty period for their luxury models and 10 years for their standard mattresses.
WinkBeds allows you to choose the firmness level of your mattress, so if you are a side sleeper, The WinkBed is a good option for you.
The Helix Midnight Luxe is a 14-inch mattress while the standard version has a thickness of 12 inches.