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SocialPilot vs Hootsuite (2021): Comparing Two of the Best Social Media Marketing Tools

In our modern era, social media marketing tools are more or less a necessity for your business. Without them, you run the risk of being overshadowed by competitors, and your target audience might not even know you exist.

SocialPilot and Hootsuite are two of the most popular solutions around. Each one offers a comprehensive set of features to increase your traffic and improve brand awareness. To no one’s surprise, they have a few key differences here and there. We compare them to help you decide which one will suit your needs better.

SocialPilot vs Hootsuite Comparison Chart

NameSocialPilotHootsuite
 SocialPilot vs HootsuiteSocialPilot vs Hootsuite
PriceCheck Price at SocialPilot.coCheck Price at Hootsuite.com
Social Profiles

Professional: 25 

Small Team: 50

Agency: 100

Professional: 10

Team: 20

Business: 35

Users

Professional: 3

Small Team: 5

Agency: 10

Professional: 1

Team: 3

Business: 5 up to 10

Bulk SchedulingYesYes
Bulk Scheduling With ImageYesNo
Social Media CalendarYesYes
Social InboxYesYes
Team and CollaborationYesYes
Client ManagementYesNo
Browser ExtensionYesYes
Content SuggestionYesYes
URL ShorteningYesYes
Social Media AnalyticsYesYes
Analytics ReportYes (with white label PDF reports)Yes
RSS FeedAutomated and manualAutomated
Mobile AppsYesYes
Supported PlatformsFacebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, VK, My Google BusinessFacebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, YouTube
Free VersionNoYes
Free Trial14 days30 days

Performance

SocialPilot and Hootsuite are pretty much the same in terms of performance.

SocialPilot vs Hootsuite Performance
Only Hootsuite (in photo) has YouTube support.

From managing social media accounts to scheduling posts, SocialPilot and Hootsuite can get the job done and then some. In other words, you can oversee all your social profiles in one place and automate your posts in bulk in advance.

Both also have effective analytics reporting features that’ll give you valuable insights to figure out how to improve your brand. That includes views and user engagement, among other metrics.

Regarding content creation and interaction, SocialPilot has the tools you need. Not only can it give you ideas and inspiration, but it’ll also help you discover trending content that’s worthwhile to comment on, share, or repost. Just choose a topic, and it’ll take care of the rest.

SocialPilot vs Hootsuite

Meanwhile, Hootsuite has what it calls “streams.” Besides providing data on engagement, it also lets you respond to users on your posts then and there. That way, everything will be easier to handle since you won’t have to switch from one account to another over and over.

Another thing that makes Hootsuite a more compelling pick is its YouTube support. Granted, SocialPilot is technically compatible with more platforms, but videos are a huge factor in succeeding in the social media game.

Features

SocialPilot has certain features that Hootsuite doesn’t.

SocialPilot vs Hootsuite Features
Only SocialPilot (in photo) offers bulk scheduling with images.

One of the advantages of SocialPilot is it has a reliable client management tool. For starters, it allows clients to connect their accounts without having to use their credentials. Moreover, all you have to do is send them a link to have them on board. It’s also among the few social media marketing tools that offer white label reports, so there’s that.

As mentioned earlier, both let you do bulk scheduling, but only SocialPilot allows you to do it with images.

Pricing and Value

SocialPilot’s subscriptions are more affordable than Hootsuite’s.

SocialPilot vs Hootsuite Pricing and Value
SocialPilot (top) doesn’t have a free version, only Hootsuite (bottom) does.

Price-wise, SocialPilot is generally more affordable than Hootsuite. It gives you more social media and user accounts, after all.

In Hootsuite’s defense, it does have a free version. This lets you use three social profiles, 30 scheduled messages, and one user account, as well as access basic analytics. On top of that, it offers a 30-day free trial, which makes SocialPilot’s 14-day counterpart seem shorter in comparison.

When it comes to their cheapest plans, Hootsuite also has the edge. It costs less, and yet it can provide all a small business needs to improve their online presence.

Verdict

SocialPilot gives you more value for your money, but Hootsuite is more flexible.

SocialPilot

Best for large teams

SocialPilot vs Hootsuite

Hootsuite

Best in terms of integration

SocialPilot vs Hootsuite

Choosing between the two really boils down to what you’re looking for. SocialPilot is just the thing for big-scale businesses because it provides more social media accounts at relatively more affordable prices. Long story short, it gives you better bang for your buck.

On the other hand, Hootsuite is for users who need more versatility, particularly in terms of YouTube support. Its Professional plan, which is its cheapest paid subscription, is perfect for small businesses. In addition, its one-month free trial and free tier also give you plenty of time to test the waters before committing.

FAQs

📌 Is SocialPilot free?

No, SocialPilot doesn’t offer a free version, but it does have a 14-day free trial.

📌 Is Hootsuite free?

Yes, Hootsuite has a free tier. It gives you access to basic analytics, three social profiles, 30 scheduled posts, and one user account.

📌 Is Hootsuite worth the money?

Yes. SocialPilot gives you your money’s worth because each of its subscriptions lets you use more social media accounts compared to most competitors.

📌 Is Hootsuite worth the money?

Yes. Even though it’s on the pricey side, Hootsuite provides you with plenty of features to improve your brand. It also has YouTube support, which is something that other popular tools such as SocialPilot and Buffer don’t offer.

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Vincent Lanaria

Senior Editor, researcher and writer passionate about running, cooking, and how technology mixes with the two.