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Pipedrive vs HubSpot (2021): Which CRM Platform Is Better For Your Business?

Most businesses would say that their customers are their most valuable asset. If you agree, then it’s extremely important that you know who your customers are, how to reach out to them, and how they interact with your content. That said, building relationships with your customers isn’t exactly easy and all businesses could definitely use the help. That’s where CRM platforms like Pipedrive and HubSpot come in, both of which are trusted by plenty of sales teams out there. To help you decide which one’s better for you and your team, here’s an in-depth comparison of Pipedrive and HubSpot, taking their user interface, pipeline management, email integration, and pricing into consideration.  

Pipedrive vs HubSpot Comparison Chart​​

PriceCheck Price at PipedriveCheck Price at HubSpot
Activity DashboardYesYes
Activity TrackingYesYes
Appointment ManagementNoYes
Automated SchedulingNoYes
Automatic NotificationsYesYes
Contact ManagementYesYes
Customizable TemplatesYesYes
Data FilteringYesNo
Email TrackingYesYes
Follow-up SchedulingYesYes

Ease of Use

It’s a tie between Pipedrive and HubSpot when it comes to ease of use. 

Both Pipedrive and HubSpot have very intuitive user interfaces. 

Pipedrive’s founders have made it a point to make the user interface as simple as possible and it’s obvious from the very moment you open up the dashboard. The layout is fresh, clean, and uncluttered, giving you easy access to everything you need in the sales pipeline. The default pipeline structure is actually pretty standard although you’re given the option to make the necessary adjustments if you think it’s not the right fit for your business framework. When you start making entries to the pipeline, you’ll see an icon next to each deal. This is a really helpful feature because the icon will let you know if everything’s on schedule, if there are any pending activities, or if you need to follow up with a customer. 

As for HubSpot, it also scores high in the ease of use department. You won’t find it difficult to navigate its user interface because everything is organized and accessible. The dashboard, for example, lets you easily search for a customer’s information through its many system filters. It’s also pretty easy to sort through all the deals you’ve closed or lost as well as all the contracts you’ve sent out. In fact, you can sort through your deals via customer name, amount, and customer funnel stage. Another thing you can keep track of via the dashboard is your salespeople. You can easily check in on their progress as well as find out who your top performers are. 

Pipeline Management

Pipedrive and HubSpot are on par with each other when it comes to pipeline management.

Both Pipedrive and HubSpot present their pipelines in a visual manner. 

If pipeline management is the most important CRM function for you, it’s a good thing Pipedrive prioritizes it as well. In fact, its dashboard is centered on pipeline management, presenting all of the complex sales processes in a very clear and visual manner. Aside from clarity, it’s also very easy to add contacts, deals, and activities as they come. You even get access to a statistics tool that will help you keep track of your sales progress as you go about your activities. What’s really great about Pipedrive’s pipeline management though is the fact that all the deals are arranged according to their sales stages, allowing all team members to be kept in the loop. Speaking of team members, Pipedrive puts no limit on the number of sales agents you can have on board.

HubSpot is pretty similar to Pipedrive when it comes to pipeline management, giving you access to pretty much everything right on the dashboard. With just one click, you can create a visual layout of all your deals and you can then assign various activities to them as well as do your follow-ups. It’s also easy to transfer your deals from one stage to another as all you have to do is drag and drop them. To make sure you’re able to stay on top of everything, HubSpot makes it easy for you to track the progress of your monthly activities as well as your various sales quotas through analytics reports. Not only that but you can also keep a close eye on your sales agents as you’re given access to their individual performance reports.  

Email Integration

Pipedrive and HubSpot have similar capabilities when it comes to email integration. 

Both Pipedrive and HubSpot integrate with email services and provide templates. 

Pipedrive is one handy tool when it comes to emails. Right off the bat, you’re given access to a bunch of pre-designed templates that will make it so much easier for you to create content. But if you don’t think any of them are a match for your business, you can always build your own designs. It’s also fairly easy to integrate Pipedrive with email services, allowing you to manage your email campaigns without having to leave the CRM platform. You can pretty much do everything with Pipedrive’s help, including sending emails directly to your leads and customers, linking your contacts to certain deals, scheduling activities, and syncing everything with your email account. Pipedrive is also great at keeping you in the loop, thanks to its tracking function. Not only will you be notified right away when your emails have been opened, but you’ll also know when your recipients click on links and attachments. 

Again, HubSpot is comparable to Pipedrive when it comes to emails. It’s easy to connect with your leads and customers because the platform integrates seamlessly with applications like Gmail, G Suite, Office 365, and Outlook. Not just that but you also gain access to quite a wide range of email templates, saving you from the hassle of having to recreate the same content over and over again. If you’re not sure which templates are the most effective, HubSpot actually has real-time analytics that let you know which ones have been performing the best. You can see exactly how your audience has been responding to them through the email open rates as well as other metrics regarding links and attachments. Another feature you should take advantage of is HubSpot’s emailing schedule which allows you to send your content at the most optimum times. HubSpot will then proceed to notify you once your emails have been opened. 


HubSpot offers better value for money compared to Pipedrive. 

HubSpot offers its CRM services for free. 

With Pipedrive, you can choose from four pricing tiers, namely the Essential plan ($15/month), the Advanced plan ($29/month), the Professional plan ($59/month), and the Enterprise plan ($99/month). These plans differ when it comes to managing leads and deals, tracking communications, automating your processes, and reports and so it’s up to you to decide which plans suits your business’s needs the most. Whichever plan you end up choosing, however, you get to enjoy over 150 apps and integrations as well as 24/7 customer support.

As for HubSpot, you get better value for money because they offer its CRM services for free for an unlimited amount of time. This is especially beneficial for growing companies that don’t have much of a budget to work with yet. Without having to shell out any money, you get access to a powerful CRM system that can help you deepen your relationships with your customers. With the free plan, you get contact management, contact and company insights, Gmail and Outlook integration, as well as email scheduling among other features. If you’re interested in more advanced CRM tools, however, you can always pay for HubSpot’s Sales Hub plans. 


Pipedrive and HubSpot are neck and neck in all aspects except for pricing. 

You can’t go wrong with either Pipedrive or HubSpot, both of which have the makings of a good CRM platform. Both of their user interfaces are highly intuitive and so even beginners won’t have a hard time learning the ropes. To boot, their layouts are both fresh and uncluttered plus your deals are laid out in a very visual manner, allowing you to easily keep track of all sales processes.

The two platforms are also tied when it comes to pipeline management, both offering similar features. Their dashboards are centered around pipeline management, providing a clear and visual view of all components. They also give you complete freedom to adjust the pipeline however way you want to. They’re yet again neck and neck in the email integration department, both able to integrate with third-party email services and provide a nice range of email templates. In the end, it all really boils down to pricing. HubSpot has the upper hand because they’re able to offer its CRM services for free. 


📌 Which one is easier to use, Pipedrive or HubSpot?

Both Pipedrive and HubSpot have very intuitive user interfaces, making it easy even for beginners to find their way around. Their layouts are fresh and uncluttered, presenting everything in a clear and visual manner.

📌 Which one has better pipeline management, Pipedrive or HubSpot?

Pipedrive and HubSpot are tied when it comes to pipeline management. Both platforms are able to present all complex sales processes in a very clear and visual manner. They also make it easy to add contacts, deals, and activities.

📌 Which one has better email integration, Pipedrive or HubSpot?

Pipedrive and HubSpot are again neck and neck in the email integration department, both of which are able to integrate with third-party email services and provide a nice range of email templates.

📌 Which one has better value for money, Pipedrive or HubSpot?

HubSpot offers better value for money than Pipedrive because they’re able to offer its CRM services for free for an unlimited amount of time.

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Denise Jose

Senior Editor at Compare Before Buying. Researcher and yoga teacher passionate about article writing, photography, wellness, and mindfulness.