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Dymo vs Rollo Label Maker (2021): Which Thermal Label Printer Is Better?

For many individuals and small businesses, a label maker is non-negotiable. Not only are they easy to use, but they are also a more cost-effective option compared to printing done by a third party. Dymo and Rollo are two names that immediately come to mind when talking about these label makers. Their respective direct thermal printers — the Dymo LabelWriter 4XL and the Rollo Label Printer — are especially popular among at-home sellers.

Dymo’s LabelWriter 4XL is a sleek-looking device that works best with Dymo’s authentic labels and software. The Rollo Label Printer, on the other hand, banks on printing speed, ease of use, and strong customer support. Which printer should you get? Below, we compare the Dymo 4XL and Rollo to find out.

Dymo vs Rollo Label Maker Comparison Chart

ModelDymo LabelWriter 4XL Rollo Label Maker
 DYMO 1755120 LabelWriter 4XL Thermal Label PrinterROLLO Label Printer - Commercial Grade Direct Thermal High Speed Printer – Compatible with Etsy,...
PriceCheck PriceCheck Price
TypeThermal printerThermal printer
Label CompatibilityDymo authentic labelsAny direct thermal label
Maximum Label Width4.16 inches4.16 inches
Print Speed127 mm/s150 mm/s
Resolution300 dpi203 dpi
Partner SoftwareDymo softwaren/a
CompatibilityWindows, macOSWindows, macOS, Linux
Warranty2-year limited1-year
Dimensions7 x 5.5 x 7.37 inches7.7 x 3 x 3.3 inches
Weight1.82 lbs2.2 lbs

Design and Hardware

The Dymo 4XL has a minimalist and enclosed form, while the Rollo label maker features a boxy, open design.

Design and Hardware Design and Hardware
Compared to the Dymo 4XL printer (left), the Rollo (right) has an easy-to-use open design.

When it comes to design, the Dymo LabelWriter 4XL and Rollo couldn’t be any more different. Dymo’s high-speed printer sports a clamshell-shaped form that gives it a minimalist appearance. Its label roll and spool are also located inside, while connectivity and power components are discreetly placed underneath. The Dymo 4XL is compact, too, and weighs a little under two pounds.

In contrast, the Rollo brandishes a boxier form with a simple, open design. Instead of housing label rolls within the machine, users instead feed the labels from the outside. There are no spools or cover here in the traditional sense. Because of its unconventional shape, the Rollo printer opens up like an oversized stapler. It’s easy to do so, too, thanks to a quick-release button on one end of the printer.

Now the Dymo 4XL and Rollo are direct thermal printers. This means there is no need for ink or cartridges when using them. Instead, heat is used to print an image into a label.

Although both the Dymo and Rollo are sturdy, they’re not available in different colors. Rollo’s printer comes in grey with blue accents on the buttons and edge guides. Dymo’s label maker, on the other hand, has a black and silver exterior.

Printing Speed and Quality

Although the Rollo label maker prints faster, the Dymo 4XL has the edge when it comes to quality.

Design and Hardware Print Quality
Both Dymo and Rollo label makers print out standard 4×6 shipping labels.

While a small business may not be printing thousands of labels every day, a high-speed printer certainly makes even modest operations efficient. Now Rollo is the faster printer of the two, with a print speed of 150mm/s or one shipping label per second. The Dymo 4XL, on the other hand, has a print speed of 127mm/s. That’s equivalent to around 53 labels per minute.

What the Dymo 4XL loses in speed, however, it makes up in terms of print quality. The Dymo 4XL boasts a 300 dpi resolution that translates to crisp and clear text, graphics, or barcode. In contrast, the Rollo printer only has about 203 dpi print resolution.

Now, to the naked eye, the difference may not be as noticeable. But a closer inspection of printouts reveals the high quality of the labels produced by the Dymo LabelWriter compared to Rollo. This is especially true for labels with small text and intricate graphic design.

Click here to read our Dymo vs Brother Label Maker review.

Compatibility and Software

Dymo comes with proprietary labels and software, while Rollo’s selling point is compatibility with third-party labels and software.

Dymo vs Rollo Thermal Printer Design and Hardware Compatibility
Dymo works exclusively with authentic Dymo labels while Rollo is compatible with non-proprietary labels.

As great as Dymo’s label printouts are, you are recommended to only use authentic Dymo labels on the 4XL. While it shouldn’t be a big deal, these brand-specific options tend to more expensive than third-party labels. According to the company, the Dymo-specific labels feature a proprietary notch that helps the printer work correctly. If you insist on using non-Dymo labels, any damage to the printer will not be covered by the warranty.

In contrast, Rollo works with any direct thermal label provided they meet the size specifications. They even work with Dymo’s. This is one of the big selling points of Rollo, considering how much more budget-friendly non-proprietary labels tend to be.

Dymo tries to win you back with its accompanying Dymo Label Software. Through this program, users can easily create and print labels. There are around 60 professionally designed label templates, too, which you can customize with your own branding. If you want to customize labels on the Rollo printer, you’ll have to use third-party applications like Label Live or Canva.

Nonetheless, for shipping labels, you’ll find Rollo and the Dymo 4XL are already compatible with major shipping platforms like FedEx and UPS. Both printers have support for e-commerce platforms like Amazon, Etsy, and PayPal as well.

Ease of Use

Rollo is easier to setup and use compared to the Dymo 4XL.

Dymo vs Rollo Thermal Printer Ease of Use
Rollo’s label maker is more beginner-friendly compared with the Dymo 4XL.

For compact label printers, both the Dymo 4XL and Rollo are easy to use. However, Rollo’s open design and compatibility with third-party labels make it more beginner-friendly. Setting up the device is straightforward, too. Rollo only requires a power source and computer with an installed driver for the printer to be recognized. Label types and sizes are also identified by simply loading them into the machine. With Dymo’s label maker, the process is largely the same except for the additional step of installing software.

Since Dymo uses a spool design, you’ll have to take out this component to load your labels. Rollo, on the other hand, allows you to insert the labels from the side. You don’t really have to open anything, too. If you do, you only need to press the quick-release button (see Design and Hardware) of the Rollo. In contrast, the enclosed form of the Dymo can be cumbersome if you run into paper jams or printing errors.


The Rollo label maker is faster, easier to use, and more affordable compared to the Dymo LabelWriter 4XL.

The Dymo LabelWriter 4XL is arguably one of the most reliable thermal label printers you can get. It boasts a sleek design and easy setup while delivering high-resolution printouts, too. If you want to create attractive labels or tags, the 4XL works best with Dymo’s proprietary labels and software. The latter gives users access to several label templates with options for customized logos and graphics.

However, you get more bang for your buck with the Rollo label maker. Unlike the Dymo 4XL, Rollo is compatible with third-party labels. These are often a fraction of what Dymo labels cost. Rollo’s open design and straightforward setup make it a beginner-friendly purchase, too. Plus, it prints labels much faster than Dymo. If you’re looking to get a label maker for your home or small businesses, it’s hard to argue with what Rollo offers.


📌 Is Rollo better than Dymo?

Rollo’s label maker is arguably better than Dymo’s. The Rollo printer has a hassle-free setup process and an easy-to-use open design. Rollo also works with third-party labels, which are far more affordable than proprietary labels.

📌 What kind of labels can you print with the Dymo LabelWriter 4XL?

The Dymo LabelWriter 4XL allows users to print 4×6 labels. These include warehouse labels, shipping labels, tags, barcodes, and bulk-mailing labels.

📌 Does Rollo offer better customer support compared to Dymo?

Yes, Rollo’s customer support is more reliable than Dymo’s. Unlike Dymo, Rollo’s support hours extend even during weekends. Its website also comes with a chatbox.

📌 What platforms are compatible with the Dymo printer?

The Dymo 4XL is compatible with eBay, Amazon, Etsy, FedEx, DHL, USPS, and UPS.

Last update on 2021-07-19 / Affiliate links / Images from Amazon Product Advertising API

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Mari Bassig

Senior Editor, writer and researcher passionate about gadgets, social media, and music.