When it comes to linens, Brooklinen and Frette are two brands that stand out—albeit for different reasons. By cutting the extra cost of a middleman and selling directly to consumers, Brooklinen has become a go-to-store of sorts for affordable yet premium home essentials. Frette, on the other hand, takes pride in offering luxury linens with a heritage that can be traced all the way back to 1860.
So how does the startup with a growing list of loyal customers stack up against an industry veteran with a long list of illustrious clients? Here, we take a look at the top-selling products from each brand to help you decide where to get your bed and bath essentials.
Brooklinen vs Frette Comparison Chart
|Best Selling Sheet Set||Amazon product|
|Price||Check Price at Amazon||Check Price at Bloomingdale’s|
|Size Options||Twin, Twin XL, Full, Queen, King, California King||Twin, Queen, King, California King|
|Clients||Individuals||Individuals, Hospitality Industry|
|Headquarters||Brooklyn, New York City||Monza, Italy|
|Return Policy||Returned or exchanged within 365 days||Returned within 30 days|
Brooklinen Sheet Sets come with more items and a lower price point compared to Frette.
There is something cathartic about a nice set of beddings. And Brooklinen has always aspired to deliver this experience. The Luxe Move-In Bundle, for instance, is undoubtedly the most popular from the catalogue: a perfect set of fitted and flat sheets, duvet cover, pillowcases, as well as pillows and a comforter.
Brooklinen’s Luxe 7 Piece Sheet Set, on the other hand, strikes a balance between budget and premium. Like the Move-In Bundle, the set is made of sateen. It’s noticeable as the sheets do have a slight sheen on them. Moreover, they are a bit heavier than those made from linen or percale, making them ideal for year-round use. The set costs $270, comes with 4 pillowcases, and should be a great entry point into the Brooklinen brand.
But if you’re looking for a hotel-esque sleeping experience, then you might be interested to know what Frette has to offer. The brand’s top-selling offering is aptly called the Hotel Classic Sheet Set. Made of percale, the set includes a top sheet, as well as pillowcases embroidered with two distinctive borders. The overall aesthetic evokes the style choice of many hotels, and the feel is arguably one of the softest.
With the Hotel Classic, you get a flat sheet, two pillow cases, and a fitted sheet for a little under $500. It’s definitely pricier compared to Brooklinen’s Move-In Bundle. However, if money isn’t an object, then perhaps the Triplo Bourdon Sheet Set from Frette will be to your liking. Composed of poplin, the sheets comes with a tasteful three-line embroidery. For a top sheet, fitted bottom sheet, and two shams, the set comes with a hefty $1,050 price tag.
Frette’s Duvet Covers feature refined embroidery while Brooklinen settles for plainer colors and designs.
To keep sleepers warm, duvets are essential. But since they can be difficult and expensive to clean, having a duvet cover has become essential, too. Brooklinen and Frette both brandish several options, but the latter’s catalogue is certainly more extensive.
Frette’s duvet covers include embroideries, artsy designs, exotic patterns, and vibrant colors. It’s best-seller—the Doppio Ajour Duvet Cover—features the brand’s signature double open hemstitch. Made in Italy, the cover is a favorite of clients because of its simple yet versatile look and texture. We recommend the Savage Beige variant if you’re looking for that extra luster from your sateen fabric. Otherwise, you can try the Triplo Bourdon Duvet Cover. Crafted from pure cotton poplin, the fabric comes with three-line embroidery that lends it an austere elegance.
While Brooklinen’s line of duvet covers is modest, you do get plenty of color options. The Luxe Duvet Cover variant, for instance, features eight standard colors, as well as three limited edition swatches. Moreover, the corner ties and buttons of the fabric are bigger, so it’s much easier to use.
But if you’re not a fan of sateen, then opt for the the regular Classic Duvet Cover instead. The cover comes with a 270 thread count and is made of 100% long staple cotton. Hot sleepers will definitely appreciate this fabric’s lighter and more breathable texture.
Brooklinen and Frette both offer Down and Down Alternative comforters.
Although traditionally used during winter, comforters are a staple during other seasons as well. To achieve a cozy yet breezy sleep, Brooklinen boasts of a breathable variant—the Lightweight Down Comforter. The fabric is fluffy and warm, and is encased in a luminous cotton sateen shell. Moreover, the product’s 600 fill power makes it ideal for warmer climates. Brooklinen shares that the down comforters are made in Canada and are also treated with ultra-fresh antimicrobials.
Are you vegan or allergic to down? Consider the Brooklinen Down Alternative Comforter instead. The comforter uses hypoallergenic microfiber that mimics the texture of down, and also comes encased in a lightweight sateen shell.
Frette, on the other hand, offers the indulgent Cortina Down Comforter. Stuffed with Polish goose down, the comforter retains its shape thanks to its quilted construction. In addition, the silky white sateen case brandishes a 380 thread count, as well as a double stitch seam finish. A hypoallergenic option—the Luca Down Alternative Duvet Filler—is also available.
Towels and Robes
While Brooklinen’s line of plush towels are less expensive, you still get the same spa-like experience as those from Frette.
Beyond the bedroom, Brooklinen and Frette also offer a range of bath essentials. Each brand carries an impressive line of towels and robes, with Brooklinen putting a premium on functionality while Frette boasts of luxurious, hotel-quality products.
With Brooklinen, the Super-Plush line of bath products is undoubtedly its most popular. But while its Move-In Bundle is its top-seller, those want to go à la carte can purchase the Brooklinen Super-Plush Robe instead. At $98, it’s a bit of treat for most buyers. However, the robe’s use of long staple Turkish cotton plus hefty 380 GSM weight does make for a spa-like experience.
You can also try the Waffle Towel Move-In Bundle if you’re keen on getting a bundle. The Collection comes with 4 bath towels, 4 wash cloths, two hand towels and a bath mat for $118. The waffle-like surface makes these fabrics super absorbent and fast-drying. Moreover, you have four color variants to choose from, including the delicate pink Flamingo and boldly neutral Graphite.
Frette also boasts plush towels that call to mind luxurious spa-like comfort. Its Unito Bath Towel, which costs $115, is after-shower opulence at its finest. The towel is made of plush cotton terry and features the Frette logo embroidered on the corner. For something more understated, you can’t go wrong with the Frette Hotel Classic Bath Towel. As its name suggests, the towel is a classic, featuring a timeless double border embroidery you’d see in many hotels and resorts. The towels are made of 100% cotton.
If you’re looking to get better beddings or towels, then Brooklinen is a good first step. But if you want extravagance, then be prepared to shell out money for Frette.
While Brooklinen is less expensive across the board, the quality of their bed and bath textiles are premium. Of course, it doesn’t claim to be a company with a luxurious heritage and steep prices. However, their products speak of a desire to introduce to more customers better choices when it comes to sheet sets and bath essentials. So if you’re someone simply looking for better linens, then Brooklinen is a trustworthy brand.
In contrast, Frette lives on its appeal as an exclusive, luxury brand. The price of their products speaks volumes, and even their most affordable options are equivalent to an entire bundle or set in Brooklinen. Instead, what you’re purchasing for every Frette sheet, duvet, or towel is the experience. The products are guaranteed high-quality every single time, and getting one is akin to receiving a piece of history. If money is not an object, then splurging one or two pieces from their extensive catalogue should be worth it.
There’s a reason why Frette has been in the industry for so long. The luxury brand’s appeal isn’t just its name, but also in the quality of its products. Frette boasts a heritage that spans over a century, and a clientele that includes iconic hotels and resorts. If you want to invest on a really good beddings, then Frette sheets are worth it.
Yes. Brooklinen offers a range of home essentials. Aside from beddings and towels, you can also purchase shower curtains, bath rugs, candles, and even loungewear.
Although popular for their beddings, Frette’s catalogue includes a number of throws and blankets as well. Among its top sellers are the cashmere throws that feature suede borders, and wool blankets with enlarged motifs.
Yes, the Luxe, Classic, and Linen sheets from Brooklinen are all OEKO-TEX certified. You’re guaranteed that the fabrics are free from harmful chemicals